HOT RON! IN RADIO? WHAT?

Oh ... say it isn't so!

What is happening in radio today, is so blatantly obvious that it screams out from the hallowed depths of listeners like Dotty Albritton in Crystal River, Florida who has dug her heels into the fleshy side of America's Coast to Coast and http://www.rockandrollheaven.net/.

We have Dotty's attention, because we're giving Dotty what she wants ... the GOOD TIMES, the GREAT OLDIES, the Future HITS, a LITTLE Bit of Mason Ramsey ... and even a smidgen of HOT RON!

What we need is for those loyal listeners who have been tuning us in for the last two years, here on 'OUR' radio station is to begin ... spreading the viral infectious word ... 'America's Coast to Coast can be everything they've been looking for in LIFE,' especially when the people are wanting a little bit of programming that becomes the truth ... "We are all in this World, and we are the community that is wanting a return to the Freedom and personality of 'Our' music, even it includes the likes of 'Hot Ron!"

With the rise of technology, this Internet Radio thing is growing by leaps and bounds. Even as we haven't been on the terrestrial side of LIFE for these last two years, we are giving listeners what they want ... at least every Saturday and Sunday Night, as we continue streaming music from one song to another 24 hours a day - 7 days a week.

And with that: We're doing what we're doing --- and we're moving forward as if we're on those affiliate radio stations ... and I guess, if Dotty wants to bring 'Hot Ron' along for the ride ... well, who am I to kick him out of the studio ... she wants what she wants ... and that's what we do here ... play what the people want! No hiding behind phony research and marketing ploys. We know how to blend the music, and we know there are people who want what we've been doing ... for even more than the two years here --- and when I worked for those other guys ... and girls.

We know what radio is all about, and now we know Dotty's inner thoughts (oooohhh) --- yeah, she loves the Kalin Twins, some Johnny Cash, even The Marshall Tucker Band and a few of those newer tunes we've exposed her to --- and now we've got to satisfy her needs for a little of that 'Hot Ron!' (Whewwwww) ---

Well, I've been told over and over again ... "We believe in you Mason ... it's coming, just don't give up! Talk hard, play harder, be honest and tell it like it really is ... but, be gentle to your audience ... they're the people who love you!"

And even Die Hard 'Hot Ron' LOVES the music we play, and he's been able to get in a few 'digs' at my expense, but only because ... he's been loving the attention, and especially last night's show --- the Southern Rock Bands Special. I've never seen a man like 'Hot Ron' nearly break down and cry like that ... clutching a picture of Dotty in one hand, and an album cover from the Marshall Tucker Band in the other. What a truly amazing sight!

THE NEW STATE OF RADIO & OLDIES!

Honestly, I can hardly contain myself ... sitting in this seat, trying to drill it into the heads of people who are not only in radio, but hoping to convince or inspire those in and around radio and entertainment ... that: there is something WONDERFUL that can be happening, if we can only wake 'THEM' up!

Kent Kotal from Chicago who publishes a weekly newsletter, called the Forgottenhits@aol.com has been singing the praises of a slipping genre of radio since I have become acquainted with his work. Kent knows he also is part of the growing majority, that seems to be lingering or at least being pushed by the wayside ... namely because of the 'Know it all Radio Station Guru's' and Advertising Geniuses.'

So, in the latest newsletter, Kent says it for us ... in the name of resources and finances ... and that is what we need.

"Guys like MASON RAMSEY and RICKY KAUFMAN and formats like SAM LIT's Radio Station and TOP SHELF OLDIES and SCOTT SHANNON's TRUE OLDIES CHANNEL are already streaming ... but NO one jock can do this all by himself!!!"

It is a Jungle out there ... and we need a few more monkeys, but perhaps a few Zoo keepers who have the bananas. Might as well say it for what it really is: Someone else who has a few of those bananas, are going to want something in return ... but that's okay ... as long as they understand ... we live in the jungle, and know how to swing from the trees. However our habitat is slowly shrinking. Save a genre from growing extinct, by being smart; if you have only a few of the passionate jocks who understand the nature of the beast ... feed them ... and they in turn will feed you!

"If he (Ricky Kaufman) or MASON would staff up their stations with like-minded thinking jocks who LOVE this music and KNOW how to broadcast radio for The Top 40 Market, they could KILL the competition."

"Let MASON do his thing for three or four hours a day ... EVERY day ... live and interactive where listeners can respond to what he's doing ... let RICKY THE K do his Top 40 Schtick three or four hours every day ... add in (other) "personalities" like BIG JAY SORENSEN and WILD BILL CODY and DAVE THE RAVE ... bring a guy like GARY THEROUX on board who can tell you more ABOUT the music than you can EVER even HOPE to imagine ... and make it ALL sound interesting and entertaining ... snag somebody like LUJACK in the morning ... OMG, what a radio station you'd have!!!"

There is NO DOUBT in my mind ... that we could rule the PLANET! I know what I'm capable of .. but do they? Let the gamesmanship begin! I have the conviction, but do not want to be convicted of trying to define who I am, while others slooowly catch on, while we've been in it for the long haul. Catching the feeling and spirit of a generation that has long been growing as I have been ... the time. The new 'Indie' of marketing is what we're going to define as those who are the 'Independent' thinkers who are impacting the world. We are the Vanguards of a cultural sect pushing the envelope of a world that seems intent on pushing us aside.

Thank you Kent Kotal for the accolades! We can and will prevail, because we have to ... it's the only real game out there! Soon enough, we will find the financial resources or those Zoo keepers who believe in restoring the Humanity of this explosive majority of Baby Boomers who refuse to labeled a dying genre.

I have been told many, many times in just the last two years ... "Mason, DON'T GIVE UP! IT'S GONNA HAPPEN ... JUST KEEP DOING AND BELIEVING!"