Wednesday, December 10, 2008

RADIO - THE WEB and ALL it INVOLVES!

First, let me apologize for having to place the fonts all over this image of the new background for the web site that we've been working on, but I have to make sure people realize ... this is work that I have spent a great deal of time producing, without it being hijacked for someone else's site, much less a music site, before we can get it completed on 'Our' new site.

There just does not seem there are some of those that I have dealt with who have the same passion, desire or vision for the future of radio or even advertising or entertainment ... even when they are presented with an opportunity of a LIFETIME.

For the most part, people in general can only think of one thing, "I need my cookie now!"

Of course LIFE is all about the choices we make and the lessons we learn, and that will remain forever and a day, a progressive education and sometimes; most people will eventually look back and want to kick themselves for not taking advantage of that something, that would have changed their LIVES for the better ... even as it stares them right in the face.

I too have suffered from that lesson, and one of the reasons I believe that I am expending a lot of time and effort NOW to see this company come to LIFE, but I wish I could look back and talk with that younger man, and tell him about all of the wonderful things LIFE can offer ... but it will take some good old fashioned hard work, guts, determination, maturity and an ability to invest in the future ... not to mention having the faith in seeing it coming to fruition.

Without really having to say it, but feeling the need: those people who have the talent or skills but not the foresight, are in for a long road of experience as a teacher, and it just takes so much time ... I know, I've been there ... done that!

With that in mind, it is one of the reasons that I have had to produce 'Our' own art for the new web background, as much as beginning to learn how to learn the mechanics of publishing it to the Internet, since the original agreement with a designer failed to culminate in a cooperative agreement. While agreeing to complete a site for a specified amount of money, it ultimately came down to consitently saying ... "I'm taking a real hit on this site, and I'm going to need more money, if you want me to do any changes."

So when you have a person, who may have the ability but not the foresight to see the potential for the future, because they may be blinded by the necessity of the economy ... it can cause a few problems, and if they are as uncompromising about their work, "Holy Crap! Give ME A BREAK! Didn't we PAY you what you asked?"

Imagine: what do you think would happen if like minded and creative people would collaborate on a project that would be their future for the rest of their LIFE? I know, it would be one of those multi-million dollar companies like Microsoft or Google that started with individuals who saw an industry for what it was in its infancy and wanted to re-create it ... making it better ... knowing they had a better operating system.

That's where I stand! While we do have several of those like minded people and listeners who believe, we occasionally run into those who only do ... want their cookie, because someone is handing them out. I faithfully hold to the dreams of a future in working with experienced, talented and mature people who can see the recreation of an industry in its infancy ... "Right Here, Right Now!"

We are in the midst of owning the swamp land in Kissimmee, Florida long before Walt Disney saw it for what it was worth, and now we've got the ability to change our circumstances drastically, and that is what I cling to in my dreams and faith for the future of America's Coast to Coast.