IT'S SOMETHING I'VE BEEN LIVING!

I ran across this article this morning, and cannot for the LIFE of me, remember if I've ever published this piece before. "Damn! I can't hardly remember if I'm even who I say I am anymore" ... but here it is, and; from what I believe; it was very likely more than a year ago, but I touched it up ... just a little ... not much, just a little.

The following article is the truth, and nothing more than the truth, and from the heart, as I have come to know it as reality. I have lived in this ‘Illusionary’ world ‘Hell Bent’ on describing itself as the ‘Real World’ as we are being forced to accept it, through compliance or risk being labeled an outcast for thinking such inconceivable thoughts ... as “Believing that we really do have a say in the matter.”

The ‘Mainframe’ believes we are nothing more than little children or perhaps ‘Slaves’ who need guidance, wanting to be told what to do, and how to do it. (But, I am not one of those … and that; is the problem!)

For what it may be worth, this new technology called a computer has people dialing into a new medium, Internet Radio (note the sarcasm), but it is much more than being able to listen to your favorite songs, downloaded by people only wanting their favorite songs. They (the audience) want so much more. They want to be a part, while being educated, informed and entertained.

The Cultural mainstream of Corporate radio programming ‘Suits’ have been pounding the same tunes into the minds of Americans, who believe; they are being given a choice, when asked during a typical ‘Market Survey’ “Which of these Ten Songs, do you like Best?”

When a listener is calling to make a request to any radio station, the ‘Drones’ sitting behind a control board are told to respond to anyone calling, “We’ll see if we can get to it for you” when in fact, the philosophy has been for more than twenty years … “Mason, most people calling to make a request, are calling for a song that is in our rotation, and it will be coming up anyway.”

I have found this to be so … un-true, especially as radio itself is:
“Growing through Time.”

I have been told on numerous occasions by the industry professionals, that ‘I’, as an industry professional do not count, when it comes to what I think, because I am on the inside … and to me … that is absolutely absurd!

As a person, who LOVES music, movies, reading, writing and LIFE … I most certainly am ‘THE ONE’ who does know as much as anyone, because I too am a FAN! Just because I am in the business, does not dismiss any fact: that I do not know what a 32 year old female likes, much less a 65 year old male … not to mention an 18 year old girl, or a 70 year old woman.

I am one of the ‘Target Demos’ in this world, and as an insider with more than thirty-five years of experience in radio, television and BEING ON THE PLANET for an additional seventeen years … I KNOW what looks GOOD, tastes GOOD, Smells GOOD and most certainly FEELS GOOD!

Do not dismiss my Quantum abilities as a renaissance man who has a greater grasp of the T.O.M.A., (Top of Mind Awareness) that permeates our world as it continually grows “Through Time.”

Who are ‘They,’ in telling ‘US’ what we should like or not like?

Except when I am made to feel anything through my own experiences … I have seen the future more than thirty-five years ago, and it has been catching up to me, as I have been … slowly catching on.

We are part of the ‘Eternity Brigade’ … a soulful group of individuals believing in the whole existence of an expanding consciousness, that is an infinite expanse of un-ending energy … vibrating throughout the ‘Ends of Time.’

In the pulsating inter-connectivity of a digital age, and the World Wide Web, it only connects our inner collectivity into a prime consciousness, which has been rising from the sub consciousness … from all of those years of being on this planet … in this mortal state … and from our ancestors, who have passed it on to a welcoming generation. Who has been looking into the future, and beyond the ‘Here and Now?’ Well, I can honestly say, that I have been … for years.

I was thrust into a passion that has been evolving from the time I was listening to the ‘Classic Roots of Rock and Roll’ even as I was in the other ‘Womb.’ There was a constant thumping of guitar riffs belting out Chuck Berry’s ‘Maybelline,’ ‘Rock Around the Clock’ from Bill Haley and the Comets or even ‘Ain't That a Shame?’ from Fats Domino and ‘Earth Angel’ from The Penguins.

It was likely that: when I was in the other ‘Womb’ waiting to make my grand entrance into this ‘Womb’ that I picked up on some of those early influences, and carried them with me, as I walked through that door.

It wasn’t just 1955 that spawned Influential experiences on a singular point of conception, but decades of LIFE before that lost period, which thrust another individual like myself into the mix. Of course, 1955 was the year that Albert Einstein exited this ‘Womb’ and has crossed over into another dimensional existence.

So what is it that I am talking about? A future that has been evolving with the minor changes, that are ever so slight … that it hardly seems noticeable, until you consciously take it upon yourself in looking back through the years to see the changes … and in discerning them for yourself. You could begin calling yourself a historian, or it may be … ‘we have been this way before.’

Radio is coming around again, from the same ‘Hey Day’ and ‘Fun Times’ that were the days, when our Grandparents, (those people who listened to radio in the thirties and forties, and remember what it was like to be involved in a ‘Theatre of the Mind’ living room surrounded by their own imaginations) … and all from the mere creative imagery that was being produced by the ‘Freedom Players’ of those great radio personalities, who went on to stage and screen, and who remained with us for decades, becoming legendary personalities. Their work and images will live for thousands of years … thanks to the technology that has caught us, and is surpassing us rapidly.

The largest growing population in the world today will be the largest and most influential population in the future … and that will be people like you and me; those people are called the ‘Baby Boomers.’

However, as we ‘Grow through Time’ there is a new generation of audiences out there, who have yet to experience that same flavorful earful of radio that seduced the greatest generation this Planet as yet produced. As uttered by little Layla on JST KLSX, “They call this the old Stuff? Well it’s new to me, and I like it!”

It remains evident that ‘Our’ generation did not spawn the excitement of radio and its creativity, but it is ‘spawning’ that resurgence in holding onto the excitement for ‘Our’ own sakes, and the sake of a generation coming up behind us. It is ‘They’ who are taking a greater interest in the melodies, not only as the music by itself, but in recreating a feeling … just for the commercial aspects from that era. Could it be from a lack of that generation’s ‘Own’ creativity … and, that: there is … really nothing new? Or is it just revamped?

Nothing has changed, but everything has! We are going to be doing it again, and you will see a revitalized insurgency in the Classic Age of Rock and Roll --- and it is not just Rock and Roll, it is the Classics that spawned those tunes … and the creative programming that: was produced in those wonderful vignettes and skits, that took us out of our environment, or the troubles of the day. It may be the same history beginning to repeat itself, only in a modernized world galvanized by the romance of a futuristic Star Wars.

This is now becoming “Appointment Radio” --- because people will make it a point to be here on http://www.rockandrollheaven.net/ JST KLSX. However, most people are thinking that all of the new technology will leave the old conventional radio in the dust, and to a certain extent … it will.

For now, radio programming providers like XM / Sirus have a growing base of listeners, who are searching for the diversity, and are paying a monthly fee for the privilege of hearing more … in a broad range of a segmented genre, than commercialized radio’s three – five hundred song play list. It is one of the reasons that you have 900 channels, and audiences becoming so fragmented in search of their very own ‘Home.’

Those programmers are so smug … they think they know it all … and claim it’s from the research they’ve conducted. Only that research is so slanted with the leading questionnaires … that it works to their advantage. They may as well be Casino owners.

America’s Coast to Coast Entertainment Network was created after http://www.RockandRollHeaven.net as I have been looking to hang onto a career that has never really had a chance to ‘take hold’ but, I have no illusions other than the freedom that I was given as I began my career in the early seventies.

As I have been evolving with radio and the entertainment, I do not believe through the course of my career that I may have been as lucky as some, who have gone onto much greater fame and fortune, However, I do believe there may be a reason: That reason is the forever changing face of radio and entertainment, and a future that I am now beginning to play a part: in shaping that audio landscape that is now culminating with every facet of multi-media.

After doing ‘Saturday Night at the Oldies’ and ‘Juke Box Sunday Night’ on One Hundred and Thirty (130) Satellite Radio Stations across the country --- those few years ago, it has shown me that: There are people still longing for the connection of the Fun Days of Radio ‘Long Gone by the Wayside’ … they may be growing older, but they remember so much more. And there is a new generation who are catching the ‘Spirit.’

What is missing? Let me tell you: The ‘Passion,’ the ‘Spontaneity,’ the ‘Creativity’ and the ‘Social Community of People’ longing for a future of, ‘The Way Radio and the World Use to be.’

Major advertising firms are ignoring the new age demographic --- and we’ve been saying it for more than three years, and have the ‘Drops’ to prove it --- “From Eight to Eighty” of course, we’ve added “Old Crippled and Crazy” but, we are “Music for the Ages!”

We are blending the “Greatest Hits,” the “Forgotten Hits,” the “Lost B Sides,” the “Back Tracks” or the “Flavorful New Stuff” that has that ‘Timeless Quality’ the Corporate World refuses to play. And, we can pay homage to the “Make Believe Ballroom” that can be hosted by Willie D.

We know what Good Radio is all about, and we’re heading that way … even if it is a little step here and a little step there. Eventually, when we get the financial resources behind us here at America’s Coast to Coast --- we will have the talent resources of people who will be flocking to our doorstep wanting to be a part of that ‘Lost Freedom’ of an imagination creating that ‘Theater of the Mind’ entertainment for a very receptive audience from “Eight to Eighty Old, Crippled and Crazy … You’ve Got us Right Here … Right Now!”