Tuesday, July 20, 2010

The GREAT OLDIES CONUNDRUM

Ohhh MY! It's sort of turned out to be a small problem that; I am really not sure how to deal with as of late.

How do I go about laying it on the line ... to those who have been as supportive over the last few years in our little entertainment venture?

I'm going to keep it short, but in an effort to 'make a go of it' in the business world, it seems that; it's just a task that seems hardly worthwhile anymore, unless we can keep the momentum going. In order to do that; I have got to know this is going somewhere, sooner than later.

I am very grateful for the likes of those of YOU who have constantly tuned in everyday to show your support. However, things have been changing, and I can feel my nature is changing while the FORMAT is becoming more consistent.

I have been presented with several issues that are contradictory, and while I LOVE the idea of a BLENDED Format of 'Music for the Ages' and know that it will be a great idea for the coming future ... the majority of an audience ONLY want the familiarity of those same familiar tunes, unless there is someone who can transition into those lesser played songs, while 'hosting a get together' of those; willing to not only 'hang with the host' but enjoy being connected to other friends who enjoy the same LOVE of music, without the editorial, political or commentary side bars on the radio. Oh it's okay in the chat and a forum, but for some reason ... not on the radio.

Here's the problem: I feel like I've been letting most of you down as I've been working to 'PUSH' the concept into existence, knowing that my IDEA of radio has always been something more than just a LOVE for the MUSIC.

When there was a larger audience, it was a little easier to 'take a request,' talk with a listener, play the request and move on, since the audience was so much greater, the diversity was easier and it was the people from the varied walks of LIFE who added the 'SPICE' to the 'BLEND' and the manner in which it was presented ... which made it a perfect. Of course the music Library was always LIMITED and a continuing problem to overcome, and one very good reason for US to begin this new venture.

This is what the BUSINESS end of radio is looking for, and what we need to give them, only I am in a quandary ... and, once we can get back to a larger audience, it will be easier to maintain that concept, with our IDEOLOGY, and less likely for me in wanting to try and interject my 'thoughts' and 'creativity' into the 'music' programming, namely to try and keep it entertaining.

I have been wanting to keep it entertaining ... only to be a successful business ... I will have to remove myself from that aspect when we get to a level where investors can feel safe that; there won't be anything that can jeopardize the programming or the listener ship, and: if I want to do a show that is more to my liking, it will be a show entitled: "Mason Ramsey's Rock and Roll Politico Religious Quantum Physics Show!"

And of COURSE, it would be entirely different show on the 'radio' from the 'watered down' show on the affiliate radio stations, who would rather 'play it safe' - and, I can't say that I blame them ... after all ... it is their money ... no wait: it would be our money. I can do that kind of show, given the opportunity in getting back to that LARGE AUDIENCE of at least 1.2 million where we were a few years ago.

It is possible to make it there, only it will take a great deal and more effort in the business end than I've been able to express. I still maintain the faith that it will happen, when we find the right ANGEL investors who believe as much as I do, and who will allow us to have others in here to help put all of the pieces together. We have 'ALL of the TOOLS' and 'We're Almost there.'

For now, I wrestle with wanting to do both kinds of shows - because I have a desire to 'Spread the News' about the things I know; and the MUSIC I LIVE and LOVE! I just have to stay out of the way, so we can move this company into reality.

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