
This article has been long in coming, and I do hope you will take the time in reading it, digesting it, know where it came from and hopefully; pass it along, and become a part of the formidable dream.
There are many of you, who are already an intricate part of the
'history' surrounding
America's Coast to Coast Entertainment Network that is
JST KLSX and
http://www.RockandRollHeaven.net/ - a new vision for the future of publishing: not only with music and entertainment but with continued information and education, all while connecting to each other in the simplest of ways ... your
'social community.' This idea is nothing really new, aside from 'shedding' these chains that are slowly being 'strapped' around our souls, and I mean that with every inch of my character. There is a difference between 'Us' and 'Them' and it remains so slight that most people cannot grasp the concept, until they have had a small taste. But, we have to make the stand and understand to what purpose we are involved.
Look closely at the graphics in the 'Mason's Dream for the Universe' that I have created. It has been coming for a long time, and it's called the NEW WORLD, and there is an order to it. It's called organized chaos, which in itself is a contradictory of terms, but it's built upon the algorithmic mathematical equations that ultimately control the 'Universe.'
I do not doubt that
'GOD' uses these methods in efforts to maintain
'Order' in the universe, and very likely, the Devil himself, however, here we are you and I in the
'Rocking Chair' of existence trying to figure out where we belong in this
'Chaos.' It still remains a very part of my soul that; While I believe wholly in
'Free Will' I also believe that;
'No matter how random events seem, there is a purpose' in our CREATOR'S master plan. And, somehow I got to be
'Right Here ... Right Now' with you.

And so
'Along Came Jones,' (The Coasters) and
Mason Ramsey, only the Coasters were here long before I got here, as far as I know. But in the world I was born in,
'they' along with others were the pioneers in the Classic roots of Rock and Roll, who began picking it up from others like
Smiley Lewis,
Erma Thomas,
'Big' Joe Turner, Muddy Waters, Amos Milburn, Jimmy Preston, Jackie Brenston, Bill Haley & the Comets, Ike Turner, Bo Diddley, The Cadillacs and so many others who've paved the way for
'Rockin' and Rollin.' These
'Cats' are from the
'House of 'Oldies Radio' and
'they' are being systematically cornered into a segmented old mansion that some people are afraid to go into any more, not knowing what might pop out at them. I think I know why; it's because people don't want to
'LIVE' in the past as much as
'Visiting' for a short while, and then having the opportunity of returning to the
'Mainstream' of their 'Current and present Lives.'Not even I really knew where the term 'Rockin' and Rollin' really came from, until I began studying the music, even though I had/ have been in the business for more than thirty plus years playing the 'Contemporary' stuff labeled as Rock and Roll. Most historians credit Alan Freed, who caught the 'Vibe' back in 1951, using the term on the radio in his broadcasts, and thrusting it into the cultural mainstream. But, it was Alan Freed who merely picked it up from others just to 'carry it along' defining the period and becoming: the catalyst for a new generation.
The term 'Rockin' and Rollin' actually came about back in 1922 from a singer by the name of Trixie Smith in a song called "My Man Rocks me with One Steady Roll" or even with Roy Brown's "Good Rockin' Tonight" or from The Boswell Sister's tune from 1934 entitled 'Rock and Roll' which was used in the movie 'Transatlantic Merry Go-Round' albeit that song is about the 'Motion of the Ocean' ... I'm sure we all know the term is a double entendre' for the more pleasurable of LIFE'S experiences ... SEX. So it's not just the electric guitars, amplifiers and a microphone ... it really is an emotional feeling that has its roots in rhythm that transcend country, rock-a-billy, jazz, blues, swing, hip hop, disco or even rap ... if it ROCKS ... it definitely ROLLS!
So now, here we are doing what we're doing, or at least think, doing what we think we're doing: changing the way music is being programmed. I would like to believe that perhaps we are a bit ahead of the curve, in
'being on the radio.' I do listen to radio stations and constantly reminded of the consistency of the programming, and therein lays the problem.

People are beginning to wake up and take notice of the radio stations, and are wanting something different. I know I am one of those people, but I've finally stopped screaming at the radio stations and have just accepted it: they're not going to change until someone
'leads them into the light.'I know what needs to be done, and after experiencing the nature of the 'Beast,' it is going to take more than what I have to offer as 'just a radio personality.'

I LOVE BEING on the RADIO. There is nothing like it, when you're in a control room, playing GREAT MUSIC, connecting with people from all across the country, much less the WORLD! When a person behind the
'mic' is
'purposely controlling the flow' of music ... creating the
'Hills and Valley's' on five hour roller coaster ride, it will have an affect on a listener. When a listener becomes a part of the
'show' through that personal connection of talking directly with the person behind the
'mic' and being thrust into the show as a part of the
'production' or through personal communications through the
'Chat Room' or an e-mail ... means so much to the equation of GOOD RADIO.
But all too often, and most likely; the person behind the
'mic' just does not have the passion or a desire to care about
'Creating that mood or connection.' Or, it may not be that the person doesn't care, it may be as simple and more as likely; the person behind the
'mic' does not have the
'freedom' to make the choices in music, the callers or any placement of the content in any manner ... because their hands are tied. Tied, because they work for the man and are bound by the rules of
'Corporate planning' -
"We're the boss, and you will do EXACTLY as we say or find another job."
I do understand the mentality, but that level of working for someone else is the
'thin line between love and hate,' and the root cause of a problem in our world. All too often I have walked into a control room to find a
'Radio personality' sitting behind the
'mic' with the phones on
'hold,' reading a book, and the reason: that person is following a
'log' that is already laid out for them, and without the freedom of
'creating a show' and: the worries of
'losing their job' creates ... apathy. All they care about is getting their paycheck. It is sad state of affairs, but it remains nothing but the truth, and the corporate structure relies on that mentality. It strangles the creativity, but it maximizes
'their' profits.
Here's what it is going to take: FIRST: The passion and dedication of a group of people who want to make money. It is that simple! They are called INVESTORS. Oh sure, they may have to be passionate about the radio and entertainment business, but their real interest is to obviously 'Make Money' and that is all they really care about. There is nothing wrong with that, for any reason ... but we need them to get where we are going. So we NEED one, two or three investors who will be dedicated to the PLAN and future of a new publishing entity called America's Coast to Coast Entertainment Network. There are people with money out there who can be involved and who can have, not only a business loan interest for a money return, but ownership in the company for greater return on their investment in the future.
SECOND: The MASTER BUSINESS PLAN has to be completed to to give confidence to those investors who can see the REAL potential of this company. Those who want to be 'vested' in the future of the business, are going to want to rely on the 'Master Plan' so 'He/She is Safe' and are assured 'they' are not going to lose anything, much less 'Their money.' There's nothing wrong with that, but that is what we need ... and it is called the 'Master Business Plan.'
THIRD: The amount of money we need is going to amount to about $65,000.00 to $85,000.00 a month for the next three to five years (about $5 million in five years). The projected growth potential however is approximately $13, 140,000.00 a year ($65,700,000.00 in five years). I have done the numbers and it is staggering, and that is only ONE projection for affiliates - not including the web possibilities.
FOURTH: Small and medium market radio stations are looking for entertainment content in their markets, and cannot afford to pay professional and talented people because their markets cannot afford to sustain any level of major market talent. Those radio stations are having to rely on the MAJOR CORPORATE content providers who are 'dishing up' the same 'old things' which is becoming so stagnate that people are turning away from the terrestrial radio stations, and turning to 'independent providers' ... through the Internet. Don't be dissuaded ... it is a fight, to keep some control over the 'shrinking terrestrial audiences' but it is happening. The Internet and the 'publishing aspect' from audio, video and the written word will be paramount - and we have a greater opportunity in becoming one of those NEW mediums who can provide a return to a more creative and versatile effect on the 'cultural mainstream.' We can.
FIFTH: So with a dedicated group of
'like minded' people working with
America's Coast to Coast Entertainment Network -
JST KLSX -
http://www.RockandRollHeaven.net/ who are as passionate about the future of radio entertainment and the publishing entity ... surrounding and encompassing the
'Master Plan' and who can help in seeing it
'take hold across the country' and the
'world.' We are going to help those Rock and Rollers from the past, keep their music ALIVE, and give them a home for their
'New' material that can be played alongside the iconic pieces that introduced us to them ... those many years ago.
SIXTH: We have already come a long way, and need the confidence of money investors to see it through, because it can happen ... but not with only ONE or two people doing everything. It will take a team of the individuals, who can not only help write, produce and be
'On the Air,' but to help in marketing, promoting, sales, advertising, web design and content and of course: the business applications in securing the company's success.
Well, I know what it takes, but how in the world does a person get to where they intend on going? It all seems simple enough for the simple minded, but it really isn't that simple, even for a simpleton like me. The real deal; "It takes money to make money, and scared money never wins."
We have already given a great deal and expended an awful lot of time, money and effort in bringing a new concept called 'Music for the Ages' to a market for a 'New Generation' of listeners, who are missing the excitement of an older generation's era, that people seem to want ... again.
The 'Baby Boomers' are the largest growing market with the most expendable income in the future, and the one demographic that are being 'brushed aside' by those corporate 'Greedies' at the top with no 'insight.'
"I feel the passion and the excitement of 'Being on the Radio' playing not only the Classic Roots of Rock and Roll but the Rock and Rollers of 'today' that took the very essence of their creativity from the core of those seeds planted those many years ago. It can be blended into ONE format, with the same passion and excitement that ONCE permeated the airwaves. People can experience the past and enjoy the future with America's Coast to Coast - JST KLSX - http://www.RockandRollHeaven.net/. We can GIVE the entertainment, information, education, passion and Love ... back to you! I am looking for my place in this world, and I really believe that ... my place is 'ON THE RADIO' playing the music for the masses, talking to the people and keeping it FRESH! I guess we'll see, if it's meant to be ... but we do need the money investors to see it come to LIFE." Thank you for taking the time to read. Mason.
CALL ME ... I IMPLORE YOU! (Isn't that just the funniest line?)